After the rapid development in recent years, the iron and steel electricity supplier has been placed higher expectations.

The Ministry of planning to upgrade in its release of "iron and steel industry adjustment (2016 ~2020 years)" clearly put forward to make full use of the "Internet plus", encourage enterprises to explore the advantages of iron and steel industry to build the Internet platform, gathering production of iron and steel enterprises and downstream users, logistics providers, traders, research institutions, financial institutions and other resources. Joint operation, improve the efficiency of.

In order to understand the production of iron and steel enterprises in the steel business development, in 2017 (third) Chinese steel industry chain business forum held on the eve of "Chinese metallurgy newspaper" conducted a survey of 22 iron and steel enterprises, in order from the perspective of steel enterprises based on the interpretation of the steel business development on the other side.

This is the 22 steel enterprises distributed in various areas of research, in terms of product structure, with long products, steel prices long material ratio of more than 50% of the 7 homes; with flat steel, flat steel enterprises accounted for more than 50% of 10 steel enterprises; long and flat products have similar proportion 5 (see table 1).

Table 1 descriptive analysis of steel enterprises surveyed

In terms of production, by 22 steel enterprises in 2016 survey of steel production totaled 3.37 tons, steel production of large and medium-sized iron and steel enterprises mainly accounted for Chinese iron and Steel Industry Association statistics of 55%, accounting for the same period of the National Bureau of statistics of the national steel output 30%. By 22 steel enterprises in the first half of the 2017 survey of steel production totaled 1.88 tons, accounting for the same period steel production Steel Association statistics on large and medium-sized steel enterprises accounted for 60%, the National Bureau of statistics of the national steel output 34%.

Overall, the survey sample enterprise product structure is more reasonable, to a certain extent, can reflect the relevant situation of key large and medium-sized iron and steel enterprises.

There is a difference in understanding and direction of development

2013 was known as the steel of the first year, after nearly 5 years of development, at present, the iron and steel enterprises on the electricity supplier's knowledge has been consistent, but there are different opinions in the development status of the steel business and enterprise development direction of the electricity supplier.

From the 22 surveyed steel prices data, they are very consistent understanding of the electricity supplier. 19 steel enterprises believe that the development of the electricity supplier is represent the general trend, the steel industry is no exception, but very difficult to do; 18 steel enterprises that mature business can bring positive effects to the steel industry; no steel enterprises think that the electricity supplier will bring negative influence to the steel industry, steel prices did not think the steel industry does not need electricity.

However, in the understanding of the current situation of the development of iron and steel electricity supplier, the answer of the 22 steel enterprises show some differences. There are 3 steel prices believe that iron and steel electricity supplier is still in a state of confusion or immaturity, but there are 7 steel enterprises that there are less than 3 electricity supplier platform has been developed and trustworthy.  Overall, there are 12 steel enterprises believe that the current number of steel business platform more, but are still in their own exploration of the state, still need 35 years to mature.

In the direction of the development of the electricity supplier, 8 steel enterprises choose the way of self, there are 8 steel enterprises selected by other platform outsourcing development mode, and another 5 choose to build a combination of outsourcing, and built more ways, 1 choose to build a combination of outsourcing, outsourcing and more ways. (see below)

Overall, there are differences in the direction of the development of electricity supplier research enterprises, and the current status of the development of steel electricity supplier awareness and enterprise scale and other factors. From the survey data, the electricity supplier development direction and enterprise size of the association is obvious, large-scale steel enterprises tend to adopt self built way, small steel enterprises tend to outsourcing way.

Table 2 interactive analysis of enterprise size and electricity supplier development direction

As shown in Table 2, in the 22 survey by steel companies, steel production in 2016 more than 10 million tons of steel enterprises have 13, among them, 6 completely self electricity supplier platform, 3 choose to build a combination of outsourcing, and built more ways; and in 2016 9 of steel production is less than 10 million tons of enterprises, 5 chose the perfect way of outsourcing.

Steel prices, electricity supplier sales accounted for still low

There is greater room for improvement

According to the "China Metallurgical news" tracking statistics, at present, more than 20% tons of domestic scale (turnover of more than 1 million tons) of steel electronic business platform steel volume of total trading volume of about 2.2 tons, accounting for about domestic steel production.

The above data show that in 22 steel enterprises survey, 13 steel enterprises through the amount of steel electricity sales accounted for the proportion of total output is less than 5%, 2 steel enterprises steel electricity supplier sales accounted for between 5%~10%, 6 steel enterprises steel electricity supplier sales accounted for between 10%~15%, 1 steel prices of steel electricity sales accounted for more than 20%. If in accordance with the domestic scale steel business platform sales accounted for more than the electricity supplier to the average level of 20%, the current overall level of development of large electric steel enterprises is still at a low level, most steel enterprises in the electricity supplier sales accounting is still low.

At the same time, as a whole, 22 steel enterprises have plans to increase the proportion of future electricity supplier sales, but the polarization is more obvious. There are 6 steel enterprises plan to increase the proportion of electricity supplier sales to more than 30%, there are 6 steel prices are still planned to control the proportion of less than 10%, and the other 10 steel enterprises hope to maintain this ratio at 10%~30% (see below).

"China Metallurgical news" reporter believes that steel prices and the proportion of the current electricity supplier plans for the future of its high degree of dependence on the traditional steel sales channels. In the 22 surveyed steel enterprises, for the existing traditional steel sales channels, there is no steel prices that can be completely replaced by electricity supplier. However, as shown below, there are 2 steel enterprises that these channels can be largely replaced (50%~80% ratio), 10 steel enterprises that can be partially replaced small (the ratio of less than 10%), there are 10 steel enterprises that can be partially substituted (20%~50% ratio).

Overall, at present, large steel prices on the traditional sales channels are still very high degree of dependence. The dependence of steel enterprises on traditional sales channels has directly determined their current and future plans for the proportion of electricity supplier sales.

Table 3 electricity supplier sales share / future plan accounting analysis

By the data in Table 3 can be obviously found, the current steel prices, a high proportion of the electricity supplier sales plan, the electricity supplier sales ratio is also high; the current steel prices of electricity sales proportion is low, the proportion of the plan is relatively low, there exists obvious correlation. In the 22 steel enterprises were investigated, the current electricity supplier sales ratio of more than 10% of the 7 steel enterprises, its planned electricity sales proportion is above 20%; the current sales in the proportion of 15 steel enterprises within 10%, 10 planned electricity supplier sales ratio is less than 20%.

On the whole, 22 steel enterprises surveyed by the current dependence on the sale of electricity supplier is lower, and the degree of dependence on traditional sales channels is relatively high. But most steel enterprises have clearly realized that the electricity supplier development trend, and the trend of the development of the electricity supplier recognized in a certain extent, are willing to put more resources to the business platform, so as to improve the proportion of sales of steel electricity supplier. In the future, iron and steel electricity providers have greater room for improvement.

Bottleneck and suggestion of developing electricity supplier

For steel enterprises, because of its products and business attributes are different, in the direction of the development of electricity supplier may exist self and outsourcing coexist form, therefore, the bottleneck is also reflected in the self built and outsourcing two aspects. In the 22 steel enterprises surveyed, 8 believe that the biggest bottleneck in the development of the electricity supplier faces is not mature platform for trusted, 7 believe that the self built platform lack of technical personnel, there are 3 companies that leaders do not attach importance to the construction of the platform, reluctant to invest. 12 steel enterprises believe that the development of the electricity supplier bottleneck also includes staff consciousness should be improved, and the traditional channel conflict, steel futures is not in the business platform sales, customer's trading habits, concept of leadership and strategic direction.

Through further analysis of the data found in the development of the electricity supplier that the biggest bottleneck is the 8 steel enterprises without a mature platform trust, 6 chose the development direction of the tendency of self business platform (3 choose self, 3 choose the combination of self, but more) only 1 chose outsourcing. 1 choose the combination of outsourcing but more.

At the same time, for how to promote the better development of iron and steel electricity supplier, there are 14 steel enterprises surveyed by specific recommendations, including the following 9 aspects:

First, the iron and steel electricity supplier to the steel industry to capacity, increase efficiency and transformation and upgrading of an important role in promoting the development of iron and steel electricity supplier is the general trend. Therefore, steel enterprises, managers at all levels and the general staff should improve their understanding, and should first think, study diligently, practice more, and seize the first mover advantage. Iron and steel industry should pay attention to the development of electricity providers, in funding, talent, policies and other aspects of support.

Second, the iron and steel electricity supplier will not only help achieve the integration of various resources, but more importantly, conducive to the realization of interoperability of information, the formation of big data accumulation, and this will become the basis for the development of service-oriented manufacturing.  Recommended breakthrough of service-oriented manufacturing as the electricity supplier of steel mills, encourage close interaction with the downstream users, prompting users with different types of steel mills steel according to the demand of smooth docking, promote development of customized production, promote the development of high-end steel industry chain. The steel business can also be carried out in cooperation with the iron and steel logistics park, strengthen the service function, improve product service value, build a platform to improve the efficiency of the industry, reduce the intermediate level between producers and users, and promote the whole industry structure adjustment.

Third, steel electronic business platform to strengthen cooperation and exchange.  General steel does not recommend self built electricity supplier, for large and medium-sized steel mills, you can build second party electronic business platform, and then cooperate with the third party electronic business platform. At the same time, the industry should establish steel electricity supplier standards (including trading, logistics, warehousing, processing and other systems standards).

Fourth, futures and other customized products is not suitable for electronic business platform, steel mills need to combine the electricity supplier and traditional channels. Electricity supplier categories can continue to subdivide, you can self electric providers and matchmaking type electricity supplier combination, in order to meet the steel production demand in different periods.

Fifth, the circulation of steel products (such as ordinary hot-rolled coil, cold rolled coil, ordinary steel) of strong adaptability; personalized service strong professional products (automotive panels, appliance plate, mechanical engineering material adaptability). Iron and steel electricity supplier is currently regional, industry, subdivision channels integration is difficult to meet the needs of steel mills, customers. Iron and steel electricity supplier can not only make "iron and steel large supermarket", but to make products, technology, services, operations as one of the operating center.

Sixth, the development of the electricity supplier of steel not ambitious, not blindly follow the trend, but should according to local conditions, steps of development planning, to ensure sustained and healthy development of enterprises of high speed. In addition, financing, warehousing, logistics and other business can be integrated into the electricity supplier system, and stable profitability is also very important.

Seventh, the electricity supplier platform should have the clear positioning and 3 years ~5 years of planning for sustainable development, must be combined with their own business, construction and operation of commercial mode complementary business platform; the electricity supplier team to have Internet thinking, to have the responsibility to play, the spirit of cooperation and strong cohesion; self built platform must have software programming staff the technology of their own, can form a rapid and effective system of business support platform.

Eighth, the industry should encourage the strength of the steel electricity supplier platform integration, and steadily and prudently carry out cross-border e-commerce of steel.

Ninth, to ensure the safety of funds in foreign cases, the electricity supplier processes more simplified and better; in the electronic business platform and steel enterprises ERP (Enterprise Resource Planning) system docking, can save a lot of duplication of work and work inside. On this basis, the development of the steel industry CRM (Customer Relationship Management), steel enterprises can be internal development and external demand unified.